What’s up guys.

Today is one of those days that I just feel immense gratitude for the life that I get to live. I spent $3,000 to fly across the world and buy a $6 gelato, and damn I’d do it again.

Because that single scoop, on a little sun-drenched street in Marbella, hit different. Mainly because of the freedom that I get to enjoy on a daily basis (the flavor wasn’t half bad either). Seven hours of deep work on the plane so I could spend that one afternoon fully present, soaking in a moment I’ll never forget.

That’s the trade. That’s the reason we build for so long. For days like this. Spontaneous. Sweet. Free. The kind of moment most people scroll past while grinding for a future they haven’t even defined. And here’s the thing about it: none of this feels good unless you’re actually here for it.

The inbox can wait. The calls can wait. The sunsets, the laughter, and the time with your people don’t wait. They can’t wait. They’re now or never.

And the older I get, the more I realize: you don’t get rich by making money. You get rich by experiencing your life while you make it.

I’m Done With AI Content

I’ll admit it: I’ve used AI. Suspect number one. I’ve had it edit my videos. I’ve had it write my posts. Hell, I’ve had it mimic my voice to a scary degree. But I’m done. Because I don’t want “pretty good.” I want real. I want the typos that are actually present in my writing (if you know me, you know). I want human nuance. I want heart.

I want to connect with people in a way that actually matters. So if you’re reading this, know this was written by a tired guy in Marbella at 1AM who just needed to get it off his chest. We’re being sold “scale” at the cost of soul.

And I refuse. From now on, it’s all me. The prompts and fake, soulless energy that come with AI are just not something that I need in my life anymore.

My Guest at This Time

This week on Founder2Founder, I sat down with the most important guest of my life: my mom. If you follow me, you know how much family means to me. This episode was something different than any of the others that I’ve done thus far.

It’s about resilience, leadership, and love. My mom is an immigrant, a businesswoman, a quiet warrior who led with presence more than pressure. She taught me that strength doesn’t have to be loud. That love doesn’t have to be soft. And this convo pulled things out of me I didn’t know I needed to say.

If you listen to one episode this year, make it this one. We laughed, we cried, we kept it real. 

Listen here.

I’m not trying to go viral with this one. I just want it to reach the right ears.

Bringing It All Home

A $6 gelato. A $3,000 plane ticket. Most importantly, a full heart.

That’s the math that matters to me right now. Followers and funnel optimization, are, for the first time in I don’t even know how long, secondary to me. I’m just focused on building a life that feels good to live, and being fully awake while I do it.

We spend so much time trying to get “there,” that we forget to taste the moment we’re in. So this is your reminder: take the trip, buy the scoop, call your mom.

And for the love of God, write your own posts.

Until next time,
Aaron