Hey guys.

Lately my days have looked the same, and I mean that in the best way possible. Mornings start in the best way possible, the blazing Florida heat. Laptop open, calls lined up, and some of the best coffee in South Florida within reach. By midday, I’m out in the courtyard where I’ve been slowly piecing together my own gym. Absolutely loving what it’s shaping up to be.

This time of no distractions has been moving the needle more than ever before. Constant reps, sweat, and the next thing on the to-do list.

It’s not exciting in the Instagram sense. It’s not “jetting off to somewhere new” every day. But it’s the exact rhythm that lets me show up for everything else, including the big stuff we’ve got coming up, like the Founders Forum in NYC. It’s already sold out, and the team couldn’t be more stoked. The amount of production that went into making this happen is like nothing that the club has ever put out.

We’ve got $5B+ of experience coming to NY. Some of the most sought-after founders and builders in the world are flying in. The energy is going to be insane, but this is the result of years of consistent work, not a last-minute sprint. That’s what I want to talk about today.

The Lesson I Had to Learn the Hard Way

If you’re not truly committed and consistent over the long term, don’t be surprised when you fall short of your potential. It sounds simple. It’s not. Because being “committed” when the sun’s out, everything’s going your way, and you’re feeling motivated is easy. Anyone can do that.

Being committed when the mood’s gone, when the idea isn’t shiny anymore, when the work gets boring is where most people disappear. Every big thing that’s ever happened in my life, every breakthrough and life-changing deal came only after I pushed through that boring, unsexy middle.

Across the Board

If you’re not showing up in your relationships when it’s inconvenient, when you’re tired, or when there’s nothing in it for you in that moment, you’re not building something real. Everybody knows what happens if you lift consistently and eat clean for years. It’s not luck. Your effort compounds over time.

I’ve turned down deals and walked away from partnerships simply because I could see someone wasn’t built for the long game. You can tell from the outside when someone’s just “in it for now.” Watch their behavior after a week of resistance or even just scroll their Instagram feed, it’s obvious.

Everything that’s worth having is hard, most of it is boring, and a lot of it sucks. Once I stopped resisting that reality and accepted that, everything shifted.

The Unsexy Middle

The start is intoxicating, the end is glorious. But the middle is where dreams go to die. The middle is where your brain whispers:

“This isn’t working fast enough.”
“Maybe there’s a better way.”

Or

“You don’t really want this.”

The middle is where commitment actually counts. When I look back at my own path, nothing magical happened in the middle. It was just a string of unremarkable days where I still showed up, still did the work, and refused to break the chain. You can’t shortcut or AI-generate it. You can’t hack your way past it. You just go.

If you say you want something, but only work at it when it’s convenient, then you don’t actually want it, you probably like the idea of it. And that’s fine, just be honest with yourself.

My Guest at This Time

A couple weeks back, I told you about the insane call we had in The Founders Club with Mark Cuban. At the time, I didn’t just want to drop a raw Zoom link and call it a day. Cuban dropped way too much gold to let it get buried in someone’s email archive.

So we turned it into a podcast episode, and it’s live now for you to listen to.

Cuban went deep on:
How to build companies in any market
Spotting opportunities before the rest of the world
The mindset he looks for when deciding who to back

It’s the kind of conversation most people would kill to get into, and now you can run it back anytime you want.

The Vlog is Back

It’s been months since I’ve been in front of the camera for the vlog. But with everything that’s been happening, the events, the travel, the behind-the-scenes of running TFC felt like the perfect time to bring it back.

Episode one of the new run is live, and it’s exactly what I always wanted this to be. What you see is the real, in-motion version of what this life and business looks like.

Check this one out. You’re gonna love it.

Bringing it Home

The things you want most won’t demand your best days, they’ll demand all your days. And here’s the part most people won’t tell you is that the reward isn’t just in hitting the goal. It’s in knowing you were the kind of person who didn’t fold when it got hard, boring, or inconvenient.

So the next time you think about quitting ask yourself:

Am I interested, or am I committed?

See you out there,
Aaron