The Conversation That Changed Everything

Hey.

Ever had one of those casual talks with a friend that ends up completely altering your life’s direction?

In 2023, I caught up with my buddy Chris Meade (the founder of CROSSNET). We were chatting about how “lonely” the founder life can be. Yeah, we had employees, families, and a growing presence in the market. But deep down, there was this sense that nobody really got the pressure and mental toll of running a brand day in, day out.

We joked:

“What if there was a place where real, no-BS entrepreneurs could share war stories, brainstorm, and actually help each other grow?” 

That one conversation turned into multiple late-night discussions, scribbled notes, and eventually, The Founders Club. We wanted it to be the spot where brand builders connect–exchanging strategies, forging partnerships, and, frankly, having a blast doing it.

I’ll be honest: when Chris and I decide to do something, we go all in. And TFC is no exception. 

But, before I get ahead of myself, I want to make sure you keep reading these emails because there’s a lot more to my story that might resonate with you–especially if you’re building (or dreaming of building) something from scratch.

If you’re curious already about The Founders Club, here’s a quick link to check out what we’ve got going on. But no pressure. It’s just there in case you’re like me and want a peek behind the curtain.

Look, you can do a lot on your own–but the biggest leaps I’ve ever made happened when I surrounded myself with the right people. More on that tomorrow.

Get after it today,
Aaron