Why Purpose Beats Profit (Every. Single. Time.)

Hey.

Let’s switch gears for a second. Because if there’s one thing I believe more than anything, it’s that a business should do good while it does well.

Back when HUSH was just finding its footing, we started a “Buy One, Give One” campaign. For every weighted blanket sold, we’d donate one to local shelters and mental health facilities. The idea was simple: let’s use our success to help people who might never afford our product but desperately need better sleep or relief from anxiety.

Some folks said, “That’s a nice marketing ploy.” But for me, this was personal. Growing up, I’d seen close friends struggle with mental health. Weighted blankets had given them relief in a real, tangible way. So the chance to give back–especially to communities dealing with homelessness, trauma, and anxiety–wasn’t just a marketing angle; it was the heart of what we did.

And you know what happened? Our community rallied behind us even more. Customers started sharing stories of their own battles with sleep or anxiety. Suddenly, we weren’t just “selling blankets”; we were part of a bigger mission to help people feel safe and relaxed in an overwhelming world.

I’m mentioning this because if you have a brand, or you plan to build one, consider embedding a real social impact into your DNA. Customers can smell fakeness a mile away, but when you genuinely stand for something that matters, it resonates deeper than any marketing copy ever could.

Now, speaking of community, I want to circle back to The Founders Club tomorrow. We’ll dive into what it is, who’s in it, and how it’s become a powerhouse of knowledge-sharing and support.

Until then, I hope you do something today that lights you up inside–even if it’s the smallest step forward.

Chat soon,
Aaron

P.S. If you’re already curious about TFC, here’s the link again learn more. No rush–just letting you know it’s there.